THE CPG CO-OP
The CPG Co-Op brings together founders, operators, investors, and industry experts to help consumer brands make better decisions and scale with confidence.
They were on Squarespace. We migrated the entire site off the template and onto a custom platform, rebuilt the front end, and moved the infrastructure onto Cloudflare — a system they own outright rather than rent from a page builder.
CPG brands outgrow template platforms faster than almost any other category. Subscription logic, wholesale portals, retailer integrations, and campaign landing pages all arrive at once — and that is precisely where a theme stops bending and starts breaking.
WHAT WE RUN FOR CPG BRANDS
DTC & ECOMMERCE BUILDS
Storefronts built as custom systems rather than themes — subscription logic, bundles, wholesale portals, and retailer handoffs that a page builder cannot carry without plugins stacked on plugins.
BRAND & CAMPAIGN SITES
Launch pages, product drops, and campaign microsites that ship on the timeline the campaign actually runs on, not three weeks after the media spend started.
PERFORMANCE & MEASUREMENT
Analytics, attribution, and conversion tracking wired in at build time so you can tell which channel produced revenue instead of guessing from a platform dashboard.
CONTENT & CREATIVE
Copy, video, and product storytelling built around what moves units. No brand-book theater, no filler content calendar.
MANAGED INFRASTRUCTURE
Hosting, monitoring, and patching handled by us. A product drop that spikes traffic 40x should not be the moment you discover your host throttles.
TECHNICAL SEO
Structured data, crawlability, and page performance handled properly, so product and category pages are findable long after the paid campaign ends.
SEARCH IT HOWEVER YOU WANT
CPG marketing agency, advertising agency, branding agency, digital agency — the industry keeps five names for the same job. Here is what each one means when Rynvo does it.
CLIENT TRANSMISSIONS
VERIFIED OPERATOR FEEDBACK // CLEARANCE LEVEL: PUBLIC
"Nicklaus was absolutely fantastic to work with. He completely transformed our website for The CPG Co-Op, and the end result is better than I could have imagined. What really sets Nicklaus apart is that he’s not just a great designer—he has a deep understanding of the technical side of websites and the backend functionality that makes everything work. He was able to take a fairly complex project, handle the technical details seamlessly, and still make the entire process incredibly easy for me as someone who is, frankly, a total luddite when it comes to this stuff. He also built the site in a way that makes it incredibly easy for me to manage and make changes myself, which means we aren’t constantly paying someone every time we need to update something. That was a huge win for us. He was responsive, collaborative, incredibly fast, and genuinely cared about getting it right. I would highly recommend Nicklaus to anyone looking for someone who can bring the creative vision and the technical expertise to actually execute it. He made the whole process easy—and delivered a website we absolutely love."
EMILY KEALEY
FOUNDER // THE CPG CO-OP
ON THE CPG CO-OP
STRAIGHT ANSWERS
DO YOU ONLY WORK WITH CPG BRANDS?
No. We work across sectors — CPG is a category we have shipped in and understand well, including the specific pressure of product launches, subscription logic, and wholesale channels. If you are outside CPG, the process is the same.
DO YOU BUILD ON SHOPIFY OR CUSTOM?
Whichever genuinely serves the brand. Shopify is a reasonable answer for a straightforward DTC catalog. It stops being the answer once you need custom subscription logic, a wholesale portal, or retailer integrations — at which point you are paying for apps that fight each other. We will tell you which situation you are in.
CAN YOU WORK WITH OUR EXISTING BRAND AND PACKAGING TEAM?
Yes, and that is common. Most CPG brands already have brand identity and packaging handled. We build the digital system around it rather than insisting on a rebrand we would bill you for.
HOW FAST CAN A CAMPAIGN SITE SHIP?
Campaign and launch pages typically move in weeks, not months, because the scope is contained. Full platform builds depend on integrations and content readiness. You get a written timeline before work starts either way.
WHAT HAPPENS AFTER LAUNCH?
We stay engaged. Launch is when the real data starts arriving and it usually contradicts at least one assumption from the build. We monitor, iterate, and optimize instead of handing over credentials and disappearing.
TELL US WHAT THE BRAND NEEDS TO DO.
Send the site and the goal. You get a straight assessment back within 24 hours — no discovery gauntlet, no pitch deck.