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/// FIELD NOTES

WHAT WE KEEP FINDING.

Written from audits and rebuilds, not from a content calendar. Every piece here exists because the same problem turned up often enough to be worth writing down once.

/// ARCHIVE4 ENTRIES
  1. 04 / ACCESS
    7 MIN READ

    ACCESSIBILITY IS A REVENUE PROBLEM

    The legal argument for accessibility gets all the attention, and it is the weaker one. The commercial argument is simpler: an interface people cannot operate is an interface they cannot buy from.

    [ READ FILE ] >>>
  2. 03 / OPS
    6 MIN READ

    THE REAL COST OF CHEAP HOSTING

    Nobody regrets cheap hosting until the invoice arrives in a currency other than money — a lost weekend, a compromised database, a launch that fell over on the one day it mattered.

    [ READ FILE ] >>>
  3. 02 / SEO
    8 MIN READ

    WHAT TECHNICAL SEO ACTUALLY FIXES

    Most SEO retainers deliver a document. Technical SEO is not a document — it is a set of code changes, and you can tell the difference by whether anything shipped.

    [ READ FILE ] >>>
  4. 01 / BUILD
    7 MIN READ

    WHY TEMPLATE SITES STOP SCALING

    Templates do not fail on day one. They fail on the day your business asks the site to do something the template author never imagined — and every workaround from then on makes the next one harder.

    [ READ FILE ] >>>
/// NEXT STEP

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Every piece here started as a finding in somebody's audit. Send us your URL and we will tell you which of them apply to you — within 24 hours.

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